Most jean styles are born out of a fashion trend or modern innovation. Our signature Willie cut was created as a reaction to what wasn’t happening. When Matt started working on the design five years ago, it was impossible to find a rigid selvage denim jean with no branding, a classic straight leg, and a rise sitting above the hips. So he made one – adding back pockets deep enough to accommodate a small notebook and crafting a leg opening just wide enough to fit over a pair of boots. As a result, our Willie – named for Carrie’s grandfather - is remarkable in its simplicity.

Rest assured; if you ever need a second pair you can always come back to us for the exact same cut. Willie will never change.

Sizing:
This jean runs large. For best results, we recommend purchasing one size smaller for a normal fit, two sizes smaller for a tight fit, same size for a looser fit.

Dye Transfer:
Because these jeans are unwashed, you may experience some transfer of indigo dye. Please be mindful of where you sit.

Shrinkage:
A small amount of shrinkage is to be expected with first wash.

Care:
Wear often. Wash not so often.

Questions:
If you have any additional questions, please see our help+faq page.